Champs Chicago - Under The Lights 2017

adidas activation in Chicago doing an entire second floor take over where we had the an interactive pop-a-shot game that spanned an entire wall. There was multiple hoops on the wall which had a white LED rim to signal that was the hook to shoot for. If the contestants got enough points they would get a key to a locker where they would possibly get a prize that would include, concert tickets, shoes, sports tickets, and more.

Later that evening as the event went on the games shut down and the floor was reorganized to become a party event with DJs and live artists playing until the end of the night.
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